Gym usage in afro Caribbean men and its influence on acquiring the Essay

Gym usage in afro Caribbean men and its influence on acquiring the perfect body - Essay Example The thesis aims to identify some of the main aspects of gym use among Afro Caribbean men. The quest for beauty is not limited to women only. Men and women both have from time immemorial strived for better looking features and physique. While the standards of beauty have continued to evolve, the quest remains the same. The growth of the fashion, beauty and health care industry has been significant in increasing awareness about the physical aspects of the body to a new level that was never before. Previously, only women seemed to be affected by the societal and media demands of having the perfect physique and facial features. Now, even men are not spared with the new wave of fashion industry putting men under as tight scrutiny as women. Therefore, the new beauty trend is not only woman, but also man (Hatoum et al, 2004). This is however, only one aspect of the growing awareness about the physical features and their aesthetic requirements. The effect of these projections on the media and the social adverse reactions to other forms of physique have created effect on almost all, and therefore, the newer generations are becoming increasingly brand and beauty conscious. There is no family and parents spared now, who do not complain about the vanity that has entered their children’s mind, instead of the good moral and personal qualities. The introduction of the thousands of brands for skin, hair, nails, and makeup and others has increased this madcap rush towards beautification. This along with the increase in the number gyms, health spas, beauty salons and various beauty service providers with uncounted names continue to increase this desire for more beautiful bodies. Part of this need for beauty is not entirely false. The social prerequisites became more physical and material with the advent of the industrial age. There is now a certain image and look to be